Janay Meisser leads innovation at UFA Cooperative Limited (UFA), an Alberta-based agricultural co-operative providing products, services, and agricultural solutions to farmers, ranchers, members, and commercial customers in Alberta, British Columbia, and Saskatchewan. Advancement of the agriculture sector starts on the farm, and innovation is fundamental to help farmers produce food more efficiently. UFA is dedicated to enabling the future of agriculture through modernizing, advancing, and transforming agriculture in Alberta. UFA serves to strengthen and sustain agriculture through enabling growth, innovation, and adoption of emerging trends in technology. UFA also gives back to the communities it serves, ensuring rural communities thrive well into the future.